Arousing the interest of local politicians in public library issues

Local political communication management for public libraries

Abstract

Throughout Europe, more than two thirds of all 27 EU countries have general laws governing public libraries. However, local public libraries in Germany still have the status of being largely voluntary services provided and maintained by local authorities for the general benefit of the public. Public libraries have a positive image and attractive target groups. Local political communication management can win over political decision-makers for public library issues. It is a strategic and long-term management role that cannot be delegated. Using a three-step model, the paper shows how local politicians can be turned into adepts, advocates and active supporters of public libraries through information, involvement and instigation, and which communication tools are best suited for this purpose.